THE CEDEL STORY.
80 Years Young
Launched by leading dermatologist, Dr Michael Southwick, Cedel has remained one of Australia’s most trusted and well-established hair care brands since 1932. Beginning with Cedel Soap, a breakthrough treatment for hair and scalp, Cedel has since evolved into a name that echoes throughout every Australian household.
Launched in the 1960s, women of all ages fell in love with Cedel’s iconic Traditional Hairsprays thanks to their unique gentle fragrance, firm hold and amazing brush-out ability.
Proudly Australian owned and made, Cedel continues to develop innovative, high quality hair and oral care products that people love and use every day.
The Cedel range has continued to evolve with the introduction of the Cedel Retro Dry Shampoo. Set in the iconic Cedel 387ml can, Cedel Retro Dry Shampoo gives even more product to revive dull and lifeless hair in-between washes, making the perfect product to keep up with today’s busy lifestyle.
As an Australian owned and made brand Cedel has a continued commitment to helping enrich the lives of fellow Australians, to help achieve this Cedel is a proud partner of Women’s Cancer Foundation. Through this partnership Cedel supports Women’s Cancer Foundation in their efforts to reduce the mortality of gynaecological cancer, particularly ovarian cancer, through conducting world leading research.
An Australian icon like Cedel is met with an Iconic Australian Ambassador, Ita Buttrose – Australian of the Year 2013. Cedel has been supporting women for over 80 years and is proud to be aligned with such a successful, inspiring, and independent woman. Both Ita’s fun loving personality and aspirational business skills gel perfectly with the core values of the Cedel brand.
“Cedel was actually the first hairspray I recollect buying and using.” Ita says “There was great excitement when it launched because during Australia’s summer months it’s often hot and windy making our hair blow all over the place. When you were coiffed with Cedel, it stayed in place beautifully including those pesky flyaway hairs.”
Proudly Australian owned and made, Cedel remains a firm fixture in Australian bathrooms as it has for more than 80 years.